Li-Ning LNGspring/summer 2011 collection
LNG is a new sports fashion brand from Li-Ning Sports, China.
In this project I worked on both the creative direction for branding and the design of graphics for the apparel collection.
The new brand targets the chinese generation one, bringing a happy and positive attitude and empowering the youth to be creative and conscious about the environment.
The core concepts for the spring/summer 2011 collection were: nature lover, city cruiser and happy wind.
In addition to the main apparel collection, I also created their entire t-shirt collection.
|Fashion:||Georgie Ichikawa, Akira Takahata|